One universal theory of business produces every instrument below. Five families, one product-word: the Reading. Each is drawn from the same living record and written for its reader, ten executive roles in five registers. Applied most deeply in insurance today; validated across 187 industries.
Specimens are anonymised. We never publish a client's name.
Conventional analysis reads the surface. Structural intelligence reads beneath it.The same evidence resolves into the underlying structure of the business, the dimensions and the links between them, that determine how it will actually perform. The structure others never see.
One business, scored on every structural dimension, against the whole market.The gold shape is the business; the grey rings are the market's top quartile, median and bottom. Where gold pushes out, it leads; where it pulls in, it is exposed. Real cohort data, anonymised subject. Position, made unarguable.
Personalised structural intelligence.
Your business's health, value and trajectory, with diagnostics and remediation, written for your role and register.
Produced at market scale · ten roles · five registers
Your business, against a defined shift.
Assessed against a named market, regulatory, environmental or technology shift: whether you can withstand it, and the remediation to the problem statement.
Produced at market scale against the technology shift alone · see a specimen: CDR v3.3 →
For partnersOrigination Intelligence: arrive with the client's health already read, and open the conversation on their problem.
A market is not a list of companies. It is a structure, and structure concentrates.Every participant is positioned by structural strength; the leaders separate from the long tail, and the cumulative line shows how much of the market sits at the top. The shape of a whole market, on one view.
Markets move, and structural intelligence reads that motion across every reading, not a single snapshot.Each stream is a business tracked over time; the gold stream is the subject, rising through the field as its structure strengthens. The market as motion, not a moment.
Every participant positioned.
Your market read structurally: who is strong, who is exposed, and why. Published as a product in its own right.
Produced at market scale · market level, never company-named · see the published reading →
The market, monitored in life.
Continuous structural surveillance of your market, refreshed as the record deepens.
Continuous · primary markets worldwide
For partnersSellable intelligence: published research and subscriptions you take to market under the partnership.
A combination is two structures becoming one, and structural intelligence reads the fit before anyone opens the data room.The gold profile is the acquirer, the grey the target; where they complement is value, where they coincide is redundancy. The thesis, read from the outside.
Two businesses overlaid on one set of measures, and the gaps tell the whole story.Where the two differ on a dimension, that gap is an integration constraint, the work required to make them one. Where the combined shape falls short of the outer edge, that distance is a growth constraint, the headroom still to capture. The largest of each is named. Integration risk and growth potential, in one reading.
The target, read from the outside.
Structural fit and value at stake, before access is granted.
Buy-side
The approach, answered on fact.
Your position read as an acquirer sees it, and the defence priced.
Sell-side
Every holding, on one record.
Portfolio companies read structurally, monitored together.
Investors
The exit, warranted.
Positioning and the warranted price, read before the process begins.
Exits
For partnersTransaction leadership: the deal work you lead, on our instruments, with surveillance retained for serial acquirers.
A strategy is only as good as its sequence. Structural intelligence prices and orders the work.Each workstream is scoped and gated; the binding constraint gets the longest run, and no phase proceeds until the prior gate passes. The programme, sequenced and warranted.
The reading, proven on your data.
The instrumented engagement that ratifies the outside-in verdict.
Precedes every programme
The architecture, judged.
Where the structure fails, and the remediation sequence.
Fixed scope
The strategy, priced.
Thirty governed sections: scope, sequence, price, conditions of success.
Produced at market scale
The change, delivered.
The programme run under the Design Authority, warranted to dates.
Principal-led
For partnersCo-delivery, under your brand: programmes delivered on the platform as yourselves, the Design Authority underneath.
The record is never finished. It is maintained.Each cell is a period in the life of a reading; the bright cells are structural events caught as they happen, so drift is seen before the financials show it. A living record, monitored in life.
The Statement of Work, made runnable.
Scope, sequence and price become a costed, sequenced, resourced plan. Two scenarios, computed.
Attacked before it is signed.
Adversarial review, dates as a distribution, and contingency you can defend.
Monitored continuously.
Health and decay tracked in life, so drift is caught before the financials show it.
Every number opens.
Each figure traces to its source, its reasoning and its approval. The board pack is drawn from the same record as the screen.
For partnersWhat your delivery runs on: the programme suite and licensing beneath every engagement.
A real structural reading, rendered against the live market band of a 66-business cohort. The subject is a specimen: sector and scale shown, identity and financials withheld. This is the instrument, not a picture of it.
Read it in one line: strong where the market is strong (model, governance, management), ahead on intelligence capability, and exposed on knowledge ownership, the seam the remediation would address first. That judgement, priced and sequenced, is what a full reading delivers.
A reading is not a template with a name changed. The record computes once; the document is then written for the person who will act on it, their role, their agenda, and the register the moment demands. A CFO reads capital and trajectory; a board reads the decision.